InVue Security Products announced the results of the “Product Protection Research Project” conducted by the Loss Prevention Research Council (LPRC), which found that the Helix Wall Dispenser helped reduce shrink and increase sales of merchandise in 20 test stores.
The LPRC study concluded that the Helix reduced shrink by 212% as a percentage of sales and increased sales by 32% compared to control stores. The LPRC conducted a rigorous 90-day scientific study across 20 retail stores: 10 CVS/pharmacy stores (5 test stores and 5 control stores) and 10 OfficeMax stores (5 test stores and 5 control stores). InVue supplied and installed the Helix dispensers and provided store employee training. The respective retailers conducted pre-test and post-test inventory counts, while the LPRC managed the testing and reported the results.
“Our research indicates that the deployment of the Helix Wall Dispenser at retail can improve the shrink percentage without a negative impact to sales,” said Dr. Daniel Downs, director, LPRC. “The Helix can also generate these results in a cost-effective manner with a positive ROI. The Helix inhibited shrinkage from reaching the high levels of the control stores, therefore the product is worth the investment.”
The Helix Wall Dispenser is designed to prevent theft of sell-through products while giving customers full access to the merchandise. It offers a self-serve, time delay function that prevents sweeping and offers more flexibility than locked cabinets or common cabinet dispensers.
“The Helix allows retailers to confidently display high-value, sell-thru merchandise while helping improve loss prevention and sales,” said Greg Schultz, Product Marketing Manger at InVue. “We are pleased that the results of the LPRC study show the Helix reduces shrinkage, increases sales and improves the customer experience.”
In addition to the quantitative analysis of the impact of the Helix Wall Dispenser on shrink and sales, the LPRC conducted a series of interviews with store employees to obtain their perceptions of the Helix. 100% of the employees interviewed stated that they believe the Helix deters both casual and organized shoplifters.